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October 25, 2018 2 min read

Since the Etta + Billie’s launch in 2009, the company has focused on creating purposeful, sustainable, natural body care products. Stemming from a love for brewing up apothecary products and an emphasis on aromatic and enjoyable foods, Etta + Billie’s crew helps create amazing products that blend a love of good food and the believe in the attitude-changing power of a fantastic shower!

Want to know more about the Etta + Billie team? Here is a closer look at our founder: Alana!

As a child, what did you want to be when you grew up?
I was obsessed with Indiana Jones and was sure that I wanted to be an archeologist so I could go on all sorts of treasure hunting adventures. Once I found out that most archeologists spend less time “adventuring” and more time writing I decided it wasn’t the job for me after all.

As a new mother, how do you balance everything without getting overwhelmed?
Great question. I have no idea! HA! The best piece of advice I have has come from an E+B retailer. Esther ofGifted in Fort Worth recommended trying to be fully present when I’m with my little guy and fully present when I’m at work. So far that has at least helped me get through each day and feel good about what I’ve accomplished.

If you had a superpower what would it be?
I would definitely fly! I think it would be so freeing to just take off whenever and soar above the clouds, cityscapes, and forests. Plus I wouldn’t have to deal with traffic!

If you could only eat one thing for the rest of your life, what would it be?
This is soooo hard because it’s a toss-up between enchiladas and fried chicken!

What’s your favorite cocktail?
My all-time favorite cocktail is an extra dirty martini.

Which E+B product do you find most essential?
Thebar soap! I don’t know what I’d do without it. My favorite scent tends to change but I gravitate toward thecitrusor spice notes.


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