It’s Etta + Billie’s 9th business birthday! I’m recapping all the major things that have happened at E+B (and a few of my life events) over the last 9 years. If you missed Part 1, check it out here, there are some solid photos of me with bangs and you get to see our ORIGINAL packaging. Crazy how things have changed. Read on for more E+B memories.
Etta + Billie: The Big Changes Years
Early in 2012, I left the business for almost 3 weeks to go on an epic travel adventure honeymoon with my husband. We rented a campervan (isn’t it cute?) and drove around the North and South Island of New Zealand. We both went skydiving for the very first time, pretty crazy! I managed to keep the business running while I was away, thanks to my incredible assistant Eric. If you want to see more travel photos, head to my Instagram page and scroll all the way to the very bottom.
Rebranded! After 4 years, I decided that the original branding didn’t fit me or the product anymore and where I wanted the business to go. My incredibly talented best friend was able to integrate all my inspiration into a distinct new look.
Said goodbye to our body butter and lotion bars, much to the chagrin of my sister who proceeded to purchase every last one.
First launched collaborations with Ritual Coffee + T-We Tea!
After months and months of work, I finally launched my own website!
Etta + Billie products could be found in our first major retailer, Urban Outfitters!
Created and launched our first brewery collaboration with San Francisco based Speakeasy. Obviously required some serious research and development.
Launched one of my fav limited edition soaps of all time, the Spiked Egg Nog Soap.
Quit my day job….NBD
Moved into my first outside the home studio space and I was over the moon, even though it was only 723 sq feet.
Hired the first production employee, Jesse. It was amazing to have help mixing up all the E+B body care goodness.
and hosted our first summer intern, Gladis.
We created a custom soap with one of my favorite San Francisco bakeries – Craftsman and Wolves. p.s. they have the best chocolate chip cookies!
Attended my first Trade Show – SF Gift Show
So much fun press. Appeared in two national magazines and one international magazine.
Created our first customized product with gorgeous lifestyle retailer Terrain. The Pumpkin Spice Lotion.