I love coffee. Born and raised in Brazil, coffee is an essential part of my culture. I chose to live in the Pacific NW when I moved to the U.S. and, to me, part of the appeal was the coffee culture of this region. The Ritual Rosters Coffee Soap is deliciously aromatic and the coffee grounds in it make it really scrubby, really exfoliating the skin and leaving it so smooth and renewed... I love it. I like to exfoliate until I see my skin a little red, as I know then that I am getting the benefit of an increased blood flow/circulation and that I got rid of the dull old/dead skin cells... I like to use this soap during my morning shower to get a little more alert to get my day going or when I am tired but it is not time for bed yet...I really associate the coffee scent with getting a boost in energy level. Another great Etta + Billie product!